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PPC Experts: What You Should Know Before Hiring PPC

PPC is an advertising model proven to gain instant, targeted, and qualified traffic. However, the management of PPC campaigns require expert assistance, and rightfully so. Paid advertising can get confusing, technical, and often cumbersome as a plethora of factors determine the overall success of a campaign. 

But, there are a few things to consider before hiring a PPC expert. Let's talk discuss them briefly. 


The role of a PPC expert 
In a nutshell, they manage your PPC advertising. From keyword research to competitor analysis to creating ads to tweaking them for a better ROI, they take care of your entire PPC management. They further track the performance of your campaigns to determine the KPIs and limiting factors. 

By investing in a PPC expert like Chan Chawla and his PPC team, you can capitalize on elements like CPC, CTR, ROI, to enhance the performance and conversions from your paid ads. 

A few questions to ask a PPC expert 
A PPC manager is not necessarily an expert, and here are a few questions you should ask to analyze their expertise. 

Are your Google AdWords certified? 
Google AdWords is the biggest PPC platform, and AdWords certification separates proficient PPC experts from the horde of amateurs. In addition, a Bing Ads certification would be a bonus. 

Do you need account setup and ongoing management? 
Account setup and ongoing management are required to start a new PPC campaign, and an expert should do it for you. It is a standard PPC practice you should look for in all professionals. 

How to prepare keyword lists? 
Keywords are critical to the success of any PPC campaign, and a PPC expert should know that. In general, here are a few sources you should want your PPC marketer to focus on. 

· Keywords provided by you 

· Keywords identified from competitor analysis 

· Keywords picked from the Google Keyword Planner 

How would you manage Quality Scores? 
A Quality Score (QS) is a rating from 1-10 search engines like Google and Bing give that determine the performance and quality of your campaign. A PPC expert should focus on factors like keyword relevance, landing page relevance, and ad copy relevance to improve the QA of your campaign. 

How do you create an ad copy? 
Ad copy is the Holy Grail to the success of PPC campaigns. A PPC expert like Chanpreet Chawla includes the following components in a PPC ad copy. 

· The target keyword 

· A compelling headline 

· Seamless yet engaging language 

· Call to action 

How do you test an ad copy? 
ROI is an essential factor that determines the success of your PPC campaign. After rolling out the campaign, your PPC expert should continually analyze the performance and make crucial changes to ensure the best results are achieved. 

Conclusion 
Irrespective of your business, industry, or product, PPC advertising can turn out to be extremely rewarding when it comes to generating leads and conversions. However, it is crucial to let an expert drive the campaign for you. Consider the factors discussed above to ensure you hire the best PPC manager for your business.
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